How to Protect (Or Destroy) Your Reputation Online today was the No. 1 Hot New Release in Public Relations on Amazon.
New online reputation book "How to Protect (Or Destroy) Your Reputation Online" by John P. David offers insight into the changing world of online reputation management.
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How to Protect (Or Destroy) Your Reputation Online today was the No. 1 Hot New Release in Public Relations on Amazon.
by admin
New online reputation book “How to Protect (Or Destroy) Your Reputation Online” was named a top new release in E-Commerce on Amazon.com.
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John P. David, author of How to Protect (Or Destroy) Your Reputation Online recently published an article in the Huffington Post offering online reputation advice.
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NEW YORK – (August 3, 2016) New online reputation management book, “How to Protect (or Destroy) your Reputation Online” today was named to the C-Suite Book Club, the premier source for the world’s leading business books for c-suite leaders, business executives, and celebrities. Featuring premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives, the C-Suite Book Club includes bestsellers from today’s top business book authors.
Author John P. David, a public relations and marketing consultant with more than 25 years of experience building publicity campaigns and guiding companies through complex communications crisis situations, developed the book after working with a number of individuals and corporations facing online attacks. Initially available in paperback for $16.99, the book will be available on e-readers and digital audio download at publication.
Subtitled “The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business,” the book provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results.
The book describes a number of tactics including how to take control of your online voice and build a reputational firewall, react and respond to an online attack, understand and manage online reviews, and use marketing strategies that will both improve your online reputation and bolster your bottom line. Published by Career Press in Wayne, NJ, the book is scheduled to ship in October.
C-Suite Book Club is the premier source of the world’s leading business books for C-Suite leaders and business executives, featuring bestselling authors covering a range of topics, including sales, marketing, leadership, social media, finance, and management. C-Suite Book Club features premium content from top thought leaders, designed to increase knowledge, deepen understanding, and build skills to enhance readers’ personal and professional lives. For more information, visit http://www.c-suitebookclub.com.
The book also offers in-depth information about popular review sites like Yelp, TripAdvisor, and Angie’s List, while also offering new information on revenge porn, hate blogs, Google’s “right to be forgotten” in Europe, the business of online complaint sites and even the covert ops of reputation management.
More information on the book as well as its author, who frequently speaks and consults on online reputation management issues, is available at www.OnlineRepBook.com.
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In the last 2 years I have been busy recruiting surgeons in key specialties. Today 40% of our surgeons are new to the Center. Before I visit a targeted physician, I first research the doctor online. It gives me an overview of their education, experience and customer services ranking, as imperfect as it is, can tell me a lot about a particular medical practice. I also like to check in on physicians who are presently on staff, and seeing how they are doing in the virtual world. I am delighted to see that 4 of the top 10 ranked Miami ophthalmologists listed on Yelp are Coral Gables Surgery Center eye docs. Congrats to Dr. Joseph Selem, Dr. Daniel Hwang, Dr. Gabriel Lazcano & Dr. Fred Mann.
Reputation management and preserving our brand as professionals is a great topic. Over lunch & champagne at a South Miami eatery I got an opportunity to interview John P. David, author of an upcoming book on this virtual reality. Or as he calls it… judge, jury, and executioner for anyone’s reputation. Click here to read the interview.
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Every smart entrepreneur knows social media is the biggest opportunity — and the biggest risk — to every business. John David has nailed the techniques for making sure you get all the good, without the pain.
— Douglas A. Blackmon, Winner of the Pulitzer Prize, Former Bureau Chief and Senior National Correspondent, The Wall Street Journal. Author of Slavery by Another Name
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Perception is in the eye of the beholder. In a connected society, your reputation precedes you. What you do, say, share and even consume online defines you. John David makes it very clear that without management and intent, your reputation is left for others to interpret.
–Brian Solis, digital analyst, anthropologist and author of X: The Experience When Business Meets Design
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The tools of online content and social media give everyone who wants one a (potentially loud) public voice. This profound revolution in human communications is terribly exciting, but comes with risks because anyone can say anything at any time, whether true or not. John expertly guides you through the challenges and pitfalls of online reputation so you put your best face forward when customers are looking for you or your brand on the Web.
— David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese.
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Your personal reputation is the most important thing you have in business— read this book to make sure you keep it!
— Jeffrey Hayzlett, Primetime TV & Podcast Host, Chairman C-Suite Network and author of Think Big, Act Bigger
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John David’s book illustrates the chilling effect our wired world is having on public image and reputation. In our electronic age, where seemingly every action is monitored, the power to damage one’s reputation is literally in the palm of our hands. I caution my students and other digital natives to be concerned about how, and what their social media profiles and posts are communicating. This book explores new facets of public image, and is a must-have for every PR practitioner’s library.
— Margot Winick, Assistant Vice President of University Communications and Professor, University of Miami
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Everyday we read about email addresses hacked here or private pictures being posted there and we never think it will happen to us. The sad truth is that our secrets – financial, medical, personal, and more – are just a click or two away from being stolen and exploited. Instead of being digital ostriches with your head in the sand, the best defense is to read John David’s timely book and put his techniques to work protecting your precious digital data. Do it now before it’s too late.
–Bruce Turkel, CEO of Turkel Brands and author of All About Them: Grow Your Business by Focusing on Others
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Having known John David as a top public relations consultant for more than 20 years, I can attest to his expertise with complex communications issues. Reading this book, he immerses you in the increasingly complicated world of online reputation, explains our frightening vulnerabilities and artfully describes how we can and should defend ourselves. How to Protect (or Destroy) Your Reputation Online is a must-read for CEOs, business owners and students alike.
–Scott Page, CEO of the Lifeline Program and author of It’s Never Too Late
With the exponential growth of the Internet, one of the most important issues facing attorneys today is protecting their online reputation. It is a call I receive almost weekly: “How do I deal with false, negative online reviews?” John David is always my first call, and this book is a must-read for anyone who relies on the Internet for business.
— Brian Tannebaum, Criminal/Ethics Defense Lawyer and author of The Practice