Author John P. David was recently interviewed by healthcare blogger Maria Freed about online issues facing phsyicians.  Thanks for the great opportunity, Maria.

A new book to help protect or destroy your reputation. My kind of read!

In the last 2 years I have been busy recruiting surgeons in key specialties. Today 40% of our surgeons are new to the Center. Before I visit a targeted physician, I first research the doctor online. It gives me an overview of their education, experience and customer services ranking, as imperfect as it is, can tell me a lot about a particular medical practice. I also like to check in on physicians who are presently on staff, and seeing how they are doing in the virtual world. I am delighted to see that 4 of the top 10 ranked Miami ophthalmologists listed on Yelp are Coral Gables Surgery Center eye docs. Congrats to Dr. Joseph Selem, Dr. Daniel Hwang, Dr. Gabriel Lazcano & Dr. Fred Mann.

Reputation management and preserving our brand as professionals is a great topic. Over lunch & champagne at a South Miami eatery I got an opportunity to interview John P. David, author of an upcoming book on this virtual reality. Or as he calls it… judge, jury, and executioner for anyone’s reputation.  Click here to read the interview.